Design and the Function of Branding as a Marker of a Religious and Creative City: Martapura the City of Diamond, Serambi of Mecca, and Santri
Keywords:
Branding city, creative, the city of the diamond, Serambi Mecca, santriAbstract
This research aims to identify a branding city to indicate a creative and religious city, particularly in Martapura City, South Borneo. Utilizing three brandings: Diamond, Serambi Mecca, and santri has a fundamental value to attract tourists. Moreover, these three brandings encourage the local government to re-create a precise design of the city. The function of Branding generally aims to attract tourists, but it also has many functions, such as a designation of the city's construction and pride of society within. The image of the city and the behavior of communities are in line with the brandings of the city. This study has used literature research and surveying information to the conduct of society in adjustment with an installation of city's Branding as the local community's pride.
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Berburu Intan Martapura Bagai “Judi” accessed on 16 August 2018 http://travel.kompas.com/read/2013/05/03/10190525/Berburu.Intan.Martapura.Bagai.Judi.
Bilton, Chris. Management and Creativity: From Creative Industries to Creative Management. 1st edition. Malden, MA: Wiley-Blackwell, 2006.
Caesarina, Hanny Maria, dan Dienny Redha Rahmani. “Penyediaan Ruang Terbuka Hijau dengan Pendekatan Kota Hijau di Perkotaan Martapura,” n.d., 7.
Henry, Colette, dan Anne de Bruin. Entrepreneurship and the Creative Economy: Process, Practice and Policy. Cheltenham, UK?; Northampton, MA: Edward Elgar Pub, 2011.
Hidayati, Nurul. “Implementasi Konsep Rumah Islami Pada Perumahan di Martapura.” Jurnal Teknologi Berkelanjutan 7, no. 02 (1 October 2018): 82–89. https://doi.org/10.20527/jtb.v7i02.95.
Intan Kalimantan Merambah Jawa accessed on 7 November 2018 http://syamziqri.blogspot.com/2012/09/intan-martapura-kalsel.html#
Inilah Surga Permata di Kalimantan accessed on 7 November 2018 http://travel.detik.com/read/2012/09/20/164000/2026316/1025/2/inilah-surga-permata-di-kalimantan-selatan#menu_stop,
Kolb, Bonita. Tourism Marketing for Cities and Towns: Using Branding and Events to Attract Tourists. 1st edition. Amsterdam; Boston: Butterworth-Heinemann, 2006.
Koswara, Iwan, dan Firman Alamsyah Taufik Robbi. “Pengembangan Sektor Ekonomi Kreatif Melalui Strategi Branding Bandung Creative City Forum (Bccf) Dalam Menghadapi Tantangan Masyarakat Ekonomi Asean (MEA).” DIALEKTIKA 4, no. 1 (6 March 2017). http://journal.unla.ac.id/index.php/dialektika/article/view/306.
Mahyudin, Rizki Puteri, Adrias Mashruri, Fathurrazie Shadiq, dan Yusuf Azis. “Kajian Perencanaan Pembentukan Tpa Regional: Rencana Daerah Layanan Kota Banjarbaru, Banjarmasin Dan Martapura.” EnviroScienteae 7, no. 2 (16 May 2016): 113–23. https://doi.org/10.20527/es.v7i2.467.
Pike, Steven. Destination Marketing: An Integrated Marketing Communication Approach. Elsevier/Butterworth-Heinemann, 2008.
Prayudi, Prayudi, Kartika Ayu Ardhanariswari, dan Ninik Probosari. “Analisis Kota Yogyakarta Sebagai Kota Kreatif: Pendekatan Sinergitas Quadro Helix.” Eksos LPPM 2, no. 2 (17 December 2020): 94–105. https://doi.org/10.31315/eksos.v2i2.4159.
Puspitasari, Kenanga. “Kampung Kreatif Sebagai Branding Bandung Kota Kreatif,” 2017. http://repository.unpad.ac.id/frontdoor/index/index/docId/33483.
Putri, Alfi Istiqomah Kusuma, dan Muchlisiniyati Safeyah. “Kajian Estetika Visual Bandung Creative Hub Sebagai Representasi Identitas Kota.” Border: Jurnal Arsitektur 2, no. 1 (30 June 2020): 37–44. https://doi.org/10.33005/border.v2i1.46.
Ridhani, Bagus. “Analisa dampak lalu lintas terhadap rencana pengembangan kawasan perkantoran Kota Martapura.” Jurnal Teknologi Berkelanjutan 7, no. 01 (2 April 2018): 33–42. https://doi.org/10.20527/jtb.v7i01.113.
Setyawati, Sri Murni. “Analisis Potensi Pengembangan Purbalingga Sebagai Kota Kreatif Berdasarkan Persepsi Pelaku Usaha Kreatif.” Prosiding 8, no. 1 (11 March 2019). http://www.jurnal.lppm.unsoed.ac.id/ojs/index.php/Prosiding/article/view/669.
Sukmaraga, Ayyub Ashari, dan Aditya Nirwana. “City Branding: Sebuah Tinjauan Metodologis dengan Pendekatan Elaboratif, Praktis, dan Ilmiah.” JADECS (Jurnal of Art, Design, Art Education & Cultural Studies) 1, no. 1 (9 September 2019). https://doi.org/10.17977/um037v1i12016p%p.
Urry, John, dan Jonas Larsen. The Tourist Gaze 3.0. 3rd edition. Los Angeles; London: SAGE Publications Ltd, 2011.
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Published
2022-02-22
How to Cite
Saputra, R. . (2022). Design and the Function of Branding as a Marker of a Religious and Creative City: Martapura the City of Diamond, Serambi of Mecca, and Santri. Proceeding International Conference on Religion, Science and Education, 1, 675–684. Retrieved from http://sunankalijaga.org/prosiding/index.php/icrse/article/view/853
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