Analysis of Creativity and Innovation in Pop-Up Cafe Businesses Perspective of Islamic Business Ethics

Abstract

The phenomenon of pop-up cafes represents a form of business innovation that has become increasingly popular among young entrepreneurs, offering a temporary concept with aesthetic appeal and unique consumer experiences. Creativity in spatial design and innovation in digital marketing strategies are essential elements that strengthen the competitiveness of this business. From the perspective of Islamic business ethics, all forms of creativity and innovation must be evaluated to ensure alignment with the principles of justice (‘adl), honesty (amanah), and avoidance of gharar (excessive uncertainty) that may cause harm. This study aims to analyze the creativity and innovation of pop-up cafe businesses from the perspective of Islamic business ethics. The research employs a qualitative approach with a library research method, reviewing literature including the Qur’an, Hadith, classical fiqh books on muamalah, and contemporary literature on Islamic business ethics, creativity, and entrepreneurship innovation. The results indicate that creativity in pop-up cafe businesses includes aspects of spatial design, product concepts, and consumer experiences, while innovation encompasses service development, digital marketing strategies, and flexible operational models. From the perspective of Islamic business ethics, all these aspects comply with the principles of justice (‘adl), honesty (amanah), and prohibition of gharar, provided they do not involve fraud, waste, or consumer exploitation. Thus, creativity and innovation oriented toward maslahah (public benefit) can serve as the foundation for developing pop-up cafe businesses that are just, sustainable, and prosperous (falah).