The Relationship Between Hedonistic Lifestyle and Consumptive Behavior Among Students

Abstract

Lifestyle helps describe a person's attitudes, values, and representation of wealth. Indonesian consumer society appears to have grown alongside the history of modernization in the economic sector, with the transformation of consumption-based capitalism marked by the rise of modern shopping centers, the fashion industry, the beauty industry, the culinary world, luxurious product advertisements, and the expanding technological shopping culture. This study aims to examine the relationship between a hedonistic lifestyle and consumptive behavior among students in 2025. This research is a quantitative study with a cross-sectional design. The total sample consisted of 50 respondents selected using a total sampling technique. The research instrument used was a questionnaire, and data analysis was performed using the chi-square test with a significance level of p < 0.05. The results showed that most students had a high hedonistic lifestyle (26 people or 52%) and high consumptive behavior (40 people or 80%). The Chi-Square test produced a p-value of 0.001, indicating a significant relationship between hedonistic lifestyle and consumptive behavior among students. It is necessary to strengthen a sustainable mindset to balance pleasure and financial responsibility, which will positively impact financial management, emotional stability, and long-term lifestyle patterns.