Ke-Jogja-an Philosophy as a Spiritual Approach in Tourism Services: Implications for Tourist Experience Theory

Abstract

This study investigates the function of the 'Ke-Jogja-an' philosophy as a spiritual approach within tourism services, and its implications for the theory of tourist experience. Employing a phenomenological approach, the research focuses on Segajih Tourism Village as the primary context, where tourism services are designed on the basis of spirituality, harmony with nature, and interpersonal connectivity. Data collection was conducted through in-depth interviews with community members and tourists, supplemented by participant observation of tourism activities in situ. The results indicate that the values implemented within the 'Ke-Jogja-an' philosophy generate meaningful tourist experiences that transcend the conventional hedonic and utilitarian dimensions typically found in tourism. Tourists not only derive pleasure or functional benefits but also experience spiritual enrichment, cultural reflection, and a profound sense of community. These findings suggest that local philosophies play a crucial role in shaping more holistic and transformative tourism experiences. Furthermore, this research contributes to the development of tourism experience theory by introducing a spiritual dimension rooted in local cultural values. In practical terms, the results provide insights for developing more humanistic and experience-based tourism models, emphasizing the importance of integrating local philosophical frameworks into the design and management of tourism services. This approach has the potential to strengthen socio-cultural sustainability while simultaneously enhancing the overall quality of tourist experiences.